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What to consider when deciding how to pack your product for retail success

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Choosing the right packaging can be pivotal to getting products safely onto shop shelves and into customers' shopping bags . When it comes to planning your wholesale packaging, it is worth spending time and money getting it right. It is not just a case of coming up with something you think and imagine looks great. You have to think about storage, transport, the environment and whether it fits in with retail buyers' requirements . As a general guide, packaging should be as light and compact as possible, with the aim of maximizing the product's value and appeal, while minimizing the storage requirements and transport costs. Our packaging design is basically our advertising spend. It has been our biggest investment from the start, quite simply because your products are fortunate to be on the shelves and should stand distinguished as compare to other retail products. If you cannot make difference in the market, then you cannot add potential customers in your market. Pa